{"product_id":"osteospermum-ecklonis-serenity-purple","title":"Osteospermum Ecklonis 'Serenity Purple'","description":"\u003ch2\u003e\u003cstrong\u003eSerenity Purple African Daisy\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBotanical Name:\u003c\/strong\u003e \u003cem data-start=\"323\" data-end=\"346\"\u003eOsteospermum ecklonis\u003c\/em\u003e ‘Serenity Purple’\u003cbr\u003e\u003cstrong\u003eFamily:\u003c\/strong\u003e Asteraceae\u003cbr\u003e\u003cstrong\u003eOrigin: \u003c\/strong\u003eSouth Africa\u003cbr\u003e\u003cstrong\u003ePlant Type:\u003c\/strong\u003e Evergreen perennial (short-lived in very hot or wet areas)\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eOverview\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eA high-impact, sun-loving daisy well suited to Adelaide’s Mediterranean climate, \u003cem data-start=\"619\" data-end=\"633\"\u003eOsteospermum\u003c\/em\u003e ‘Serenity Purple’ delivers masses of rich purple blooms with subtle lavender and violet tones. Flowering from late winter through spring, with another flush in autumn, it brings dependable, long-season colour to borders, coastal gardens, cottage beds, and pots. Compact, neat and drought-tolerant once established, it performs beautifully in South Australia’s dry summers when grown in free-draining soil.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMature Size:\u003c\/strong\u003e 0.25–0.35 m H × 0.4–0.6 m W\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrowth Rate:\u003c\/strong\u003e 20-40 cm per year under good conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFoliage:\u003c\/strong\u003e Mid-green, lightly fleshy leaves; can develop bronze or purple tints in cold weather or drought\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlowers:\u003c\/strong\u003e Large daisy blooms in deep purple and lavender shades with a contrasting dark eye; main flush late winter–spring, repeat flowering in autumn.\u003cstrong\u003e \u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Not considered fragrant — flowers have no noticeable scent.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeasonal Interest:\u003c\/strong\u003e A long flowering season with intense purple colour in spring and autumn; evergreen or semi-evergreen foliage provides year-round structure and subtle tint changes in cooler months\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWildlife Value:\u003c\/strong\u003e Attracts bees, butterflies, hoverflies and other beneficial pollinators throughout the flowering season\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTolerance:\u003c\/strong\u003e Drought- and heat-tolerant once established; handles coastal exposure and wind; light frost-tolerant; prefers low humidity and good drainage, making it ideal for most Adelaide soils except heavy, wet clay\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlanting Density:\u003c\/strong\u003e 4–6 plants per m² for a dense, continuous flowering effect; 30–40 cm spacing for border edging or pot fillers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePet Friendly:\u003c\/strong\u003e Non-toxic to cats and dogs\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhere It Works Best\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunlight:\u003c\/strong\u003e Full sun is essential for strongest colour and heaviest flowering; tolerates slight afternoon shade in very hot inland areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoil:\u003c\/strong\u003e Prefers free-draining sandy or loamy soils; avoid chronically wet areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater Needs:\u003c\/strong\u003e Establishment: 2 deep soaks\/week for 8–12 weeks. Established: deep soak every 10–14 days in summer; monthly in winter if dry\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaintenance:\u003c\/strong\u003e Remove spent flowers for continuous bloom; lightly trim after the main flush; avoid high-nitrogen fertilisers which reduce flowering\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLifespan:\u003c\/strong\u003e 5–8 years in well-drained conditions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClimate Zones:\u003c\/strong\u003e Perfect for Mediterranean and temperate SA regions — including Adelaide, the Fleurieu Peninsula, Yorke Peninsula, and coastal areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoil pH:\u003c\/strong\u003e Neutral to slightly alkaline soils preferred\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eLandscape \u0026amp; Design Ideas\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCoastal \u0026amp; Beachside Gardens: Handles salt, wind, and poor sandy soils\u003c\/li\u003e\n\u003cli\u003eRock Gardens \u0026amp; Path Edges: Ideal for adding vibrant colour with minimal water\u003c\/li\u003e\n\u003cli\u003eMixed Flower Borders: Pair with Salvia, Lavender, Gazania, Leucophyta, and other dry-climate perennials\u003c\/li\u003e\n\u003cli\u003eContainers \u0026amp; Courtyards: Excellent in pots for long seasonal colour with minimal care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhy You Will Love It\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e‘Serenity Purple’ thrives in Adelaide’s warm, dry climate, producing masses of jewel-toned purple flowers when the garden needs colour most. Easy-care, long-flowering, drought-tolerant and eye-catching — it’s a reliable favourite for SA gardeners wanting bold colour with minimal fuss.\u003c\/p\u003e","brand":"Adelaide Plant Co","offers":[{"title":"140mm Pot","offer_id":48567326408956,"sku":"OSTE-ECKL-SERE-PURP-140MM","price":12.49,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/9282\/0220\/files\/osteospermum-ecklonis-serenity-purple-african-daisy-140mm-flower-adelaide-plant-co.jpg?v=1764485229","url":"https:\/\/adelaideplantco.com.au\/products\/osteospermum-ecklonis-serenity-purple","provider":"Adelaide Plant Co","version":"1.0","type":"link"}